StarHub - Blue Line Theory - Revision

Decipher posted this as one of the quick picks on his blog yesterday night. If you have bought some when I posted, you should be reaping the benefits :)

With StarHub going Pay-Per-View for the world cup, it will definitely contribute positively to its bottom-line. Shareholders will be happy (like myself) For the viewers, it is a different story. Well, this is a case of demand and supply.

Soccer is the world most popular game. The organizers know it, the advertisers know it. This is the time where everything can command a premium. There are black markets tickets for popular games selling on the net; everyone wants to make a buck from this global event.

I guess the only crime the fans commit is the passion and devotion to the game and the price for this crime is S$15.25 for exsisting sports group subscriber or S$26.25 for non-sports group subscriber.